CenterOak Partners LLC, a Dallas-based private equity firm, announced that its portfolio company Aakash Chemicals & Dye-Stuffs, Inc. has rebranded to Vivify Specialty Ingredients


The Vivify brand is a result of the company’s repositioning after completing two acquisitions and expanding capabilities across a wide range of end markets under CenterOak’s ownership. 


Based in Glendale Heights, Illinois, Vivify is a supplier of specialty colorants and functional ingredients to customers in the personal care & cosmetics, food & beverage, packaging, plastics, coatings and seed treatment industries.


“We are excited to announce the rebranding to Vivify, reflecting our accelerated growth and showcasing our leadership in the specialty colorants and ingredients industry across multiple end markets,”


Vivify also offers industry-specific solutions through three divisions including Calico, a provider of flavors, colorants and specialty ingredients to the food and beverage market, Heritage Color, a supplier of liquid pigment dispersions for the graphic arts and agricultural seed treatment industries, and Sandream Specialties, a supplier of colorants, nutraceuticals, and cosmetic actives to the cosmetics and personal care industry. 


With this rebrand, Aakash Chemicals and its subsidiaries will unite under the Vivify name, streamlining the customer experience and allowing for the expansion of the company’s private-label offerings.

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