Exploiting the latest AI (artificial intelligence) technologies, Ace Hardware  has launched a next-generation platform to help customers with the hardest part of a paint project: choosing their color. Based on AI technology from Chameleon Power, the leader in visualization technologies for the paint and coatings industries, Ace’s new Color Persona tool delivers a sleek and modern color selection experience that assists users with color selections based on elements of their personality.

The new color curation tool transforms color selection from a challenging and often frustrating task to a fun and easy experience, while providing intelligent outcomes and designer-selected color palettes.  Ace’s Color Persona tool takes the user down the path of color selection while considering multiple levels of their input.

“The Color Persona Quiz and Color Visualizer have been critical to allowing customers to pick, visualize, and buy colors from the comfort of their own home. It’s fun this way and it builds color confidence in their selections,” said Julie Elrod, Paint Business Manager, Ace Hardware.

In collaboration with Chameleon Power, the new Ace Color Persona quiz is now online atacehardware.com/thepaintstudioto simplify the first step of any paint project by narrowing color options for each individual. The Color Persona quiz asks a few questions and uses AI to match individual tastes and styles to the perfect colors from Benjamin Moore, Magnolia Home, or Clark+Kensington.

“We’re excited that Ace Hardware has partnered with Chameleon to reduce or eliminate the frustrations of paint color selection,” said Dan Dempsey, President of Chameleon Power. “We’re all about simplifying product selection and Ace has proven to be very proactive in this area too.”

Try the ACE Color Persona quizand Color Visualizer to experience how the tools modernize the color selection process and help people find the right colors when they see how they will look in their space before the project starts. Contact Chameleon Power to learn more about the leading visualization technologies for any industry.

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