Three-year partnership between the coatings company and the annual event.
Anthony Locicero, Associate editor01.28.21
The three-year partnership will see the company offer support through its extensive portfolio of pace-setting brands, as well as creating opportunities to engage in projects with local communities.
“AkzoNobel and the Tour de France is an irresistible combination,” AkzoNobel CEO Thierry Vanlancker said. “Both organizations share an exciting and proud history, where passion and sustainable performance meets innovation and tradition. The race is all about teamwork, expertise and human endeavor; attributes that strongly resonate with AkzoNobel, our pioneering spirit and our commitment to being a frontrunner.
“We’re always looking for ways to make a positive social impact through the transformative power of paint and this partnership will open up some wonderful opportunities,” continued Vanlancker. “We’re looking forward to getting started and are excited to be part of such a prestigious event which is so well-loved around the world.”
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