Attendees at the AWFS Fair, July 20-23, in Las Vegas, will have the ear of the top technical professionals from AkzoNobel and Chemcraft and the opportunity to have their questions answered in person, one-on-one.

“Our team is eager to be reunited with customers with one-on-one personal attention and to get back to seeing and helping customers in person,” said Ron Cooper, North America market segment manager-Chemcraft Brand & Furniture at AkzoNobel Coatings. “Virtual is one thing, but nothing beats a real handshake and face to face conversation. It’s all about chemistry; chemistry that creates outstanding products and chemistry that establishes lasting personal relationships with distributors, OEMs and woodworking professionals.”

Experts will be accessible to all, ready to talk through product applications, challenges, and processes, and to learn about and solve problems.

“At any given time, the expertise of the team staffing the booth will reflect upwards of 200 years of combined industry experience,” says Cayce Hewlett, business development manager of Chemcraft North America, giving attendees the opportunity to talk over their challenges with the best minds in the wood coatings industry.

The AWFS Fair, to be held at the Las Vegas Convention Center, will be North America’s largest woodworking show in 2021. Hundreds of exhibitors from around the world will participate and the show is expected to attract more than 15,000 visitors involved in all aspects of the home and commercial furnishings industry.

Featured products will include:

• OMNIBUILD PRO – Post-catalyzed conversion varnish primer. For interior woodwork and MDF, its high-solids formulation provides superior build, sag resistance and hide.
• VARISET SELECT VINYL PRIMER – Pre-catalyzed white and neutral vinyl primer. Easy to use, these vinyl primers have excellent hiding and filling properties, sand quickly, and of-fer superior moisture resistance.
• VARICURE SELECT – Pre-catalyzed clear topcoat and vinyl sealer. Easy to use, provides excellent feel and appearance, and exceeds Pre-cat industry standards for chemical and moisture resistance.
• VARISET SELECT – Pre-catalyzed pigmented white topcoat. Among other advantages, offers high hide, excellent coverage, and exceeds Pre-Cat industry standards for chemical and moisture resistance.
• MaestroHue – Complete color system. Powerful and efficient technology to provide con-sistent colors quickly and easily.

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