AkzoNobel said businesses across the coil coating industry can look forward to improved product availability, concentrated color volumes and quicker turns on projects, thanks to the company’s CERAM-A-STAR 1050 Select color program.


It was developed specifically for use with CERAM-A-STAR 1050, a silicone-modified polyester (SMP) coating.


The CERAM-A-STAR 1050 Select program is comprised of 41 of the most popular coil industry colors.


For coil coaters, CERAM-A-STAR 1050 Select reduces overall complexity and drives volume and demand of standard colors. Longer runs of popular colors and fewer color switch-outs improve productivity as customer orders are driven by standard color options. 


For service centers and distributors of painted coil, CERAM-A-STAR 1050 Select enhances operational efficiency by reducing color complexity and increasing demand for high-moving colors. 


While for OEMs and regional rollformers, it helps to drive targeted color selection and customer satisfaction through enhanced performance and product availability.


“The CERAM-A-STAR 1050 Select standard color palette program is our latest advancement in the high-performance coil coating market,” said Manoel Rodrigues, regional commercial director, Metal Coatings, Americas. “It enables each step of the value chain to improve product availability and reduce inventory costs through targeted color selections. This, in turn, speeds up the process on projects and enhances concentrated color volume and consistency.”


The CERAM-A-STAR 1050 Select color program is further supported by AkzoNobel’s suite of digital color tools, accessed through its Canopy app. 


Canopy includes information and tools on color section, color sensor integration, RAL standard search, and color visualization as well as standard color palette tools.


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