Designers of BASF’s Coatings division around the globe created the collection, called CODE-X, with everything from new, reimagined whites, to the darkest of jet blacks, and a variety of vibrant color spaces in-between.
The colors serve as an inspiration to automotive designers for vehicles that will be on the road in three to five years. Many have effects or textures, making them truly a tactile experience as well as a visual and emotional experience.
The global key colors vary from a grayish green to a warm beige, to a coarse gray. As new thinking drives big transitions in the values around society, identity and progress, this collection represents the blend of the physical and digital worlds to stay hopeful and positive while coping with change.
The key colors of EMEA are soothing, calming colors with bold, new, distinct positions. There’s a huge variety of effects in these colors that are inescapable, yet approachable.
There are things to see, things to explore and things to be surprised by.
“We are in a time when nothing is the same. We may reference the old colors, but add something new, something different,” said Mark Gutjahr, head of Automotive Color Design, EMEA.
Asia Pacific’s key colors reflect a positive, flexible attitude toward change, action and the future. They are warm and emotional colors with a steady mood. They are not black or white, but more blurred and floating, like human emotion.
“Individuality is the trend in play here. We live for today and want to make the future better,” said Chiharu Matsuhara, head of design, Asia Pacific. “We try to enjoy life and be positive as much as possible, and change what we did in the past.”
North America’s future color designs look to build off advancing colorant technologies that exhibit a greater sensitivity to the environment. Grace and simplicity will be the look of deep techno-sophistication.
“It’s not unusual to presuppose technological stewardship dominates research, but it’s refreshing to see just how much the consumer is willing to forego traditional norms of beauty in order to satisfy the hunger for smart and responsible color designs,” said Paul Czornij, head of design, the Americas.
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