UM to take on all U.S. media duties for leading manufacturer of paints, primers, decorative finishes, stains and surface preparation products.
Kerry Pianoforte, Editor 04.26.21
“We are excited to work with UM, a dynamic agency with a proven track record in enhancing growth strategies,” said Jodi Allen, global chief marketing officer, Behr Paint. “We look forward to collaborating and creating data-driven plans that forge new pathways for our brands to connect with both do-it-yourself and professional painters in new and exciting ways.”
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