The facility in Venlo, initiated in partnership with Broekman Logistics in 2019, now maintains an inventory of several tons of daylight fluorescent pigments, colorants, dispersions, and paint and ink concentrate.

 

Locating inventory of a wide variety of product options on the European continent ensures fast delivery and reduces shipping costs for the company’s distributors and direct customers across the region. 

 

Brilliant is committed to growing in Europe and having invested heavily in regulatory compliance and an innovative range of problem-solving materials for paste and liquid inks, conventional and energy curable, plastics and surface coatings, maintaining local inventory is the logical next step. 

 

“After a number of years supporting the European market through a talented and dedicated group of distributors, we’re excited to establish our own stockholding in the European Union,” said Darren Bianchi, Brilliant Group’s CEO. “By doing so, we can better serve the needs of distributors and customers and shorten the cycle time from order to their door. Our mission is to make using fluorescents simple so this increased ease of access and shortened timing of delivery is a major step in support of our customers.”

 

What the new warehouse location means for Brilliant’s customers located in Europe:

  • Over 50 key products in stock, available for fast delivery;
  • Reduced clearance times and costs because products enter the European mainland via the region’s largest and most efficient seaport; 
  • Faster adaptation to regional product preferences

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