First time Chromaflo is revealing a COTY.

Anthony Locicero, Associate editor02.02.21

 

“We’re thrilled to unveil Chromaflo’s first-ever color of the year,” said Steve Riccardi, director of global marketing. “Following last year’s widespread upheavals and uncertainties caused by the pandemic, it was evident that our selection for the color of the year needed to represent hope for the future. ‘Encouragement’ is a calming yet uplifting shade of green that symbolizes that mindset.”

 

Its ability to create a sense of serenity and positive well-being makes the color well-suited to interior decorating, Chromaflo said. 

 

“Encouragement” (#4-0803T) is an ideal color for painting the walls and trim in spaces such as living rooms and bedrooms, the company added. 

 

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