Michael Lüthi, a member of the founding family, will become the CEO of the SANITIZED company group on Aug. 1, 2021. He will take over the position from Urs Stalder, who will join the administrative board after working for the company for more than 30 years.

Lüthi will assume leadership of a company that has a legacy marked by more than 80 years’ expertise. The additives that SANITIZED develops and markets deliver odor-free textiles, long-lasting hygiene function, protects the material of artificial surfaces, and prevents paints and coatings from degrading in quality due to impurities. Approximately 520 companies actively use the Sanitized ingredient brand in their final products.

Longtime CEO Stalder consistently promoted the brand. Furthermore, he managed to internationalize the company, establish subsidiaries in the US, China and India, and focus on innovative products. The Swiss Innovation Award that the company won under his leadership is a testament to these accomplishments.

Lüthi, a member of the founding family and a business economist, has been working for SANITIZED since 2018. He previously worked as COO of Senevita, and he supervised residential complexes for seniors with roughly 2,500 employees. Over the past three years, Lüthi was already a member of SANITZED’s management team and helped to shape the course of the company.

“We will continue to combine tradition and innovation: SANITIZED is a fourth-generation Swiss family company, and we will continue to expand our leadership position in the world with our safe and innovative products and services for the textile, polymer, and paint industries,” Lüthi said.

American company Consolidated Pathways was recently acquired with this objective in mind. SANITIZED now has a presence with its own subsidiaries in the US, China, the European Union, and India.

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