Minwax, America’s No. 1 selling brand of interior wood stains and clears*, announced its 2022 Color of the Year, Gentle Olive. The color is a soothing sage green with hints of gray that embraces the natural tone of wood to connect homeowners to timeless style.
“Over the last two years, we have been making our homes a more comforting place—a place focused on our well-being, where we decompress and clear our minds,” said Sue Kim, Minwax color marketing manager. “This year’s Minwax Color of the Year reflects the search for serenity in our changing routines, as Gentle Olive creates a meditative mood that injects everyday optimism at home.”
Kim describes Gentle Olive as positive and reassuring—a color grounded in the calm and restorative qualities of nature that provides an authentic richness to harmonize the inside of the home with the outside. Signifying healthiness and renewal, its sage green hue corresponds to the evolving function of the home, while its soft gray undertone suggests stillness and composure.
Gentle Olive is one of 240-plus color options available in Minwax Wood Finish Water-Based Color Stains, a line of water-based semi-transparent and new-to-the-world solid stains, offering the largest color assortment on the market.
Complementing the 2022 Color of the Year is a coordinating palette of Minwax color stains including Natural Peach, Platinum, Oak Haven, Nightwatch Green, Sunwashed Blue and Oyster Gray. With more combinations from Minwax, consumers have more options to make their projects distinct or to decorate living spaces with unexpected color that makes a statement.
Whether adding character to a cherished object, updating kitchen cabinets, accenting walls or infusing wood furniture with splashes of color, consumers can use Minwax interior stains in place of paint to bring out wood’s inherent beauty while maintaining its texture.
Gentle Olive and coordinating colors are available from leading retailers as a part of the complete 2022 tintable palette for Minwax Wood Finish Water-Based Color Stains. Consumers can tap into trending styles from the modern and minimalistic to the rustic and refreshed by choosing a top-of-the-line stain for their next project.
* Based on Epicor’s Industry Data Analytics and third-party survey results for interior wood stains for the 12-month period ending 9/21.
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