Sherwin-Williams released Echelon – a hyper-durable product line for metal building products that the company said provide exceptional UV and weathering resistance. 


As part of the Syntha Pulvin powder coatings series, Echelon coatings deliver excellent long-term aesthetics, require minimal maintenance, and can be easily cleaned, according to Sherwin-Williams.


“The new Echelon product line is designed to meet the AAMA 2605 performance specifications and has been proven durable through rigorous Florida exposure testing,” said Christophe De Paepe, Sherwin-Williams Building Products segment manager. “It provides excellent gloss retention, and resistance to chalking and color fading for metal building products.”


Sherwin-Williams also announced a new addition to its Syntha Pulvin color palette – a pigment platform that delivers darker blacks to accommodate customers seeking deep, rich black color. 


All colors in the Sherwin-Williams Syntha Pulvin powder coatings portfolio are based on extensive color trend research, according to the company.


Additionally, Sherwin-Williams launched color cards, product data sheets and building information modeling (BIM) materials for each line of its Syntha Pulvin coating systems, including Echelon, which the company said explain the benefits and unique differences between each high-performance solution. 


The coating supplier also maintains an Approved Applicator Program – an established audit and testing program that ensures applicators meet company requirements and AAMA specifications when applying Syntha Pulvin coatings. The Sherwin-Williams technical service team works directly with applicators to guarantee the highest performance and appearance of the finished product, according to the company.


“We are further cementing our legacy in the building products market,” said De Paepe. “These unique product selection tools and specialized programs help to better serve our customers by providing guidance and support.”






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