Shepherd Color announces the launch of their new specialty Cobalt Aluminate Blue 20G599. This new red-shade blue has the highest red (a*) value and bluest (-b*) masstone values for the maximum chromaticity possible compared to other blue pigments when matching colors. With a large leap in color performance, Max Chroma Blue is a C.I. Pigment Blue 28 with world-wide registrations and a broad range of regulatory approvals.

In naming this new blue, what stood out was its chromaticity maximum value; hence ‘Max-Chroma’ or MC Blue was born. MC are also the initials of the Shepherd Color R&D chemist, Dr. Matt Comstock, who developed the product.

Anticipated uses for Max Chroma Blue 20G599 are high-performance coatings such as coil & extrusion, automotive, industrial, architectural, powder and other coatings. It can also be used in plastics and engineering polymers, and gel coatings. Additional characteristics include:

• Redder than comparable products
• More chromatic masstone color
• High temperature stability
• Compatible with special effect pigments
• Excellent inherent durability for exterior applications

This new pigment is an example of Shepherd Color’s R&D expertise and decades of developing and optimizing cobalt blue pigments for the plastic and coating industries. 

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